Our Mission

Barry launched Barry J. Fisher Insurance Marketing (“BJFIM”) in 1996. Our mission is to extend long-term care insurance to as many Americans as possible because of the essential protection it provides for their retirement lifestyles, income, and assets.

We are committed to the distribution of long-term care insurance through insurance and financial professionals. We believe clients’ needs can best be served by agents who have relationships with them and understand their needs. We see long-term care insurance as a critical component in clients’ asset protection and estate planning portfolios. We therefore center our activities around educating and assisting agents and financial planners in the sale of this product to their clients, individually and at the worksite.

We scan the market for the best products from highly-rated insurance carriers. We delve deeply into contracts and policies to understand the details of each product, and which market niches each will best serve. We field underwrite each case carefully to ensure the best match between a client’s situation and the product offered, and we manage each case from initial quote through policy delivery.

We are well-known as innovators in our approach to sales and marketing. We keep you informed about the latest product developments and sales techniques, so you can keep building your business and your professional reputation in the field.